VP of Marketing
MarketingYou're the top marketer in the company — or one step from the CMO seat. You own brand strategy, demand generation, communications, and sometimes product marketing. You're in board meetings presenting pipeline numbers, you're on the exec team arguing for budget, and you're the person who takes the blame when revenue misses. The compensation is excellent. The pressure is unrelenting. And every executive has an opinion about your ad creative.
Salary Range
Low
$160k
Median
$220k
High
$320k
10-Year Growth
8%
US Workers
30K
Education
Bachelor's in marketing or business + MBA common + 12+ years experience
Environment
indoor
Tools & Technical Skills
- ▸Enterprise marketing strategy
- ▸Board-level reporting & investor relations
- ▸Eight-figure budget management
- ▸Organizational design & team scaling
- ▸Go-to-market strategy & product-market fit
- ▸Brand architecture & portfolio management
- ▸Marketing technology & digital transformation
People & Mindset Skills
- ▸Executive presence
- ▸Strategic vision
- ▸Communication
- ▸Influence & persuasion
- ▸Decision-making at scale
- ▸Political navigation
- ▸Talent leadership
Learn the skills
Courses and certifications to get you job-ready
Eight-figure budget management
Brand architecture & portfolio management
Marketing technology & digital transformation
What you'll actually do
- 01Set the company's overall marketing vision and multi-year strategy
- 02Present pipeline contribution and ROI data to the board and investors
- 03Lead the marketing leadership team — directors, managers, agency partners
- 04Manage a seven- or eight-figure marketing budget across all functions
- 05Partner with sales, product, and finance on go-to-market strategy
- 06Navigate executive politics while defending decisions that take months to show results
Related Shifts
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