Massage Practice Owner

You built your own practice from the ground up — or bought one and immediately discovered why the previous owner was so eager to sell. You set the prices, hire the therapists, manage the books, handle marketing, and still do hands-on work because (a) you love it and (b) payroll doesn't pay itself. The freedom is real: you pick your hours, your modalities, your clients. The stress is also real: you pick up every slack, every late payment, every broken table. But there's nothing quite like building something that's yours.

Learn the skills

Courses and certifications to get you job-ready

What you'll actually do

• 01Treat clients yourself while also running the business — because owner-operators never really clock out
• 02Manage payroll, scheduling, and insurance billing for your team of therapists
• 03Market the practice on social media, Google, and Yelp while responding to every review personally
• 04Handle the financial roller coaster of a service business with seasonal demand swings
• 05Interview, hire, and train new therapists who match your standards and your vibe
• 06Negotiate lease terms, equipment purchases, and vendor contracts like a reluctant MBA